Work during the summer? Yes, it is a reality for many of us. Some businesses have their absolute peak during the summer, and for many others work is a bit dormant. Regardless, we need to keep track of what we can do. Today I thought I’d share some tips for how you can work effectively with marketing like this during the holidays.
Tip 1: Plan your marketing!
When it comes to marketing, it is important to start planning well in advance. This gives you enough time to think about what content would suit your target audience during the summer months. Create an editorial calendar and schedule posts for your social media channels, blog, newsletter and other platforms. By being proactive and prepared, you will be able to deliver relevant and interesting material to your audience without last-minute stress.
So, where to start? Think about your target audience and what they will likely be doing over the summer. Are they enjoying ice cream in the sun on the beach, traveling to the mountains, or perhaps enjoying a “staycation” in their hometown? Whatever it is, of course it’s good if your content reflects it.
So let the summer sun inspire you, and start your planning today! With a little preparation, you can make this summer your most successful season yet!
Tip 2: Customize your message
Summer is a time for relaxation and enjoyment, and your marketing message should reflect that. Take the time to adapt your marketing messages to this season. You can tie your products or services to holiday activities or give your customers summer-inspired ideas that relate to your business.
For example, if you sell clothes, you can promote summer outfits or if you run a restaurant, you can offer summery menus and drinks. By creating a connection between your business and the joy of summer, you will be able to engage your target group in a more effective way.
Tip 3: Work with autumn’s keyword analysis
Now it’s summer, and thus high time to start optimizing for visibility on your important keywords for autumn and winter. To optimize your important keywords for the coming season – focus on keyword analysis and on-page optimization. Conduct a keyword analysis to find relevant search terms for this season.
Customize your website and its content by strategically placing keywords in titles, meta descriptions, headings and content. Create clear page structures and use internal links to facilitate search engine indexing. Also, optimize your images by using relevant filenames and alt attributes.
Update the meta information for your most important pages and make it relevant to fall and winter related search terms. By focusing on these aspects, you will improve your visibility in search results and attract relevant traffic to your website during the fall and winter season.
Tip 4: Keep an eye on the competition
It’s always important to keep track of what your competitors are doing, and summer is no exception. Keep your eyes open for what marketing strategies they use during the summer. It can give you inspiration for your own campaigns and offers or help you identify which strategies work less well. However, do not be a copy of your competitors, but focus on creating unique and differentiated campaigns that reflect your own business and brand.
Tip 5: Create summery offers
Sales, special offers or temporary products can be a good idea to push in your marketing during the summer. It can also be a good opportunity to try new ideas and products. For example, you can offer a summer sale on selected items, give discounts on products that are popular during the summer or create an exclusive summer collection. By offering something unique and limited, you will create a sense of value and encourage sales.
Tip 6: Create summer-related content
To keep your audience interested during the summer, it’s important to create relevant content that relates to the season. Create blog posts, infographics, guides and other forms of content that offer summer inspiration.
This may include
- summer recipes
- tips for surviving the heat
- ideas for summer activities
- suggestions for the best summer travel destinations
- By delivering valuable and engaging content, you will keep your audience interested and increase the chance of repeat visits and purchases.
Tip 7: Increase the speed of the web
While people are more active and using mobile devices during the summer, it is important that your website loads quickly to provide a good user experience. Long load times can cause visitors to leave your website and go to competitors. Be sure to optimize your website by compressing images, minimizing code, etc. By offering a fast web, you will improve the user experience and reduce the risk of bounces.
Tip 8: Work on the local visibility
Use geotagging and local SEO to maximize your presence and visibility to potential customers searching for products or services in your specific area during the summer. Geotagging means adding geographic information to your content, such as images, posts or videos, which allows search engines and social media users to associate your business with a specific location.
By optimizing for local SEO, you will improve your chances of showing up in search results when people search for products or services in your area. This can help increase your local presence, attract more customers and create a stronger connection to your local community.
Make sure your company details are up to date in Google Business and in social media. By using geotagging and local SEO, you can take advantage of the increased interest in local products and services during the summer months and maximize your business opportunities in your specific area.
Tip 9: Take advantage of the opportunities with retargeting
Advertising with retargeting, also called remarketing, is a powerful tool to remind previous visitors about your products or services and increase the chance of conversions. During the summer, people may be distracted or busy with the holidays and forget to complete a desired action. By using retargeting ads, you can reach out to these customers again and remind them of your offer. Customize the ads with the summer theme and offer incentives such as special summer prices or discounts to increase attraction and keep them coming back.
Tip 10: Prepare marketing for autumn
Even though it’s summer, it’s never too early to start planning your fall marketing. Summer goes by quickly, and by preparing content and promotions in advance, you can hit it big when activity picks up again after the holidays. Take the time to research and plan fall trends, events or new products that you can promote. By being prepared, you’ll be able to stay ahead of the competition and take advantage of fall’s potential.
By using these pre-summer marketing tips, you’ll be able to take advantage of the summery atmosphere, engage your audience and increase sales for your business. Take the chance to create memorable campaigns even during the summer months!
Do you want help with your marketing? Book a meeting with us and we’ll talk more about how we can help you!